The companies supporting the principles include CBS Corp., Dailymotion, Microsoft Corp., NBC Universal, News Corp.'s Fox and MySpace units, Viacom Inc. and Walt Disney Co., the familiar person says. Notably absent is Google Inc., which had been in discussions about possibly joining the group, people familiar with the matter say.

It's said to have some kind of technology involved as well. More news as it happens...
The full WSJ story is only available to subscribers, but Reuters gives a little more for free:

http://www.reuters.com/article/companyNewsAndPR/idUSN1826504720071018
Here's the link to the official announcement. It will be interesting to see WW's crew take on this.

http://www.ugcprinciples.com/
I wonder why they've rushed to go public, when waiting a little longer may have got more key players on board.

I suspect this may do more harm than good, unless they get many, many more names on board.
Well I'd post the gist of it here, but then I'd fear I'd be in copyright violation.

Ha ha. Just kidding. I'd fear I'd be in danger of really being boring. Here's something fun to do (keeping in mind I started this post, so I can make fun of it): Mark your calendar a year from now and then ask, what ever happened to...

Their slogan is Enable Creative Expression. Encourage Innovation. Thwart Copyright Infringement. Puting aside any cynical thoughts, I honestly ask, how does what they propose Enable Creative Expression? Or Encourage Innovation?

Copyright is about allowing people to freely exchange information.
The next step will be to crawl the web and use the identification technology to find infringers elsewhere, not just on upload sites.
I wonder why Google was missing at the this meeting? :)

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